TOP > Greetings


Takeo Watanabe, President Takara Standard Co., Ltd.We seek to boost the quality of our customers’ lives—both at home and in the wider world—by providing original products and services that deliver a high level of customer satisfaction at reasonable prices.

Established in 1912, Takara Standard is a pioneer in Japan’s vitreous enamel industry. By consistently providing housing equipment made with high-grade enamel—including system kitchens, system baths, and washstands—we have contributed to improvements in people’s quality of life and in the wider world. One example is our development of the world’s first enameled kitchen unit in 1962.

Created in the age of Egypt’s Tutankhamen and passed down through the ages, enamel has had a long and variegated history. It is made by fusing a vitreous glaze onto metal, thereby merging the strength of metal with the beauty of glass. It is also an eco-friendly material that does no harm to people, homes, or the environment, as it does not contain hazardous materials such as formaldehyde (a cause of sick house syndrome). Through years of R&D, our company has developed high-grade enamel that takes full advantage of this material’s properties and that is ideal for use in plumbing products.

In response to current demand for new construction and anticipated demand for future renovation, Takara Standard has proactively promoted product development using our unique enamel technology. In recent years, there has been increased customer interest in housing equipment products that offer higher satisfaction in terms of comfort, convenience, and safety, as well as in other products that will further raise quality of life. By continuing to listen to customer and market feedback, we will strive to make products that respond to the needs of customers.

We have set up community-based showrooms nationwide at 172 locations—the largest number in the industry. Following our principle of having customers choose only products that they have seen, touched, and felt satisfied with, our showroom advisors provide product plans catering to the specific needs of each customer.

As a leader in the housing equipment industry, we will continue to contribute to boosting our customers’ quality of life—both at home and in the wider world—by providing high satisfaction through original products and services offered at reasonable prices.

Thank you for your continued support.

Takeo Watanabe, President
Takara Standard Co., Ltd.