DX Strategy

Top Message
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Takara Standard Co., Ltd. is committed to driving digital transformation (DX) to achieve the goals of our "Medium-Term Management Plan 2026" and to pave the way for the future together with our partners. We particularly emphasize the essence of DX, which is "X = Transformation," and aim to utilize digital technology to innovate business processes and transform the entire industry, including the supply chain, into a more efficient and attractive environment.
Firstly, we will transform our operations by maximizing the use of data and creating a simple and clear end-to-end operation. This will eliminate individual dependencies and enhance profitability, aiming for sustainable growth. As we embark on this path of transformation, we will unite as a company with a firm resolve to achieve this transformation and create new value together with our partners. -
Masaru Komori
Basic DX Strategy
As part of our digital transformation (DX) strategy, we focus on three key areas: Improving labor productivity, reducing inventory and distribution costs, and rebuilding the sales foundation. We aim to implement smart ordering systems that reduce manual labor, enhance customer services, establish a robust supply chain management (SCM) system, and optimize the utilization of customer interaction data.

DX Promotion Framework
To maximize company-wide performance and profitability, including DX strategy, we established the TDX Promotion Division. By linking the Structural Reform Promotion Department, which designs strategic concepts, with the Information Systems Department, which implements them, we aim for swift and effective decision-making and execution, leading to sustainable growth and enhanced competitiveness. The TDX Promotion Division will accelerate DX promotion across the entire Company and create future business opportunities.

Our Digital Talent and Future Vision
Our company places great importance on developing digital talent, setting a goal to train 100 individuals to Lv2 and 30 individuals to Lv3 within three years. Starting from digital literacy talent (Lv1), we will grow them into digital utilization talent (Lv2) through training. Furthermore, through practical experience, we will cultivate digital utilization leaders (Lv3) who excel in specialized fields such as business designers, DX designers, and data analysts. This process will promote business transformation from a DX perspective, the planning of new businesses, and the verification of feasibility through data utilization, thereby contributing to the overall advancement of DX. We will also establish talent evaluation systems and improve the environment for data utilization, aiming for sustainable growth.

ICT Infrastructure
We are enhancing our latest IT infrastructure to realize our DX strategy. This initiative improves operational efficiency and strengthens security, ensuring the rapid and secure provision of services. Additionally, by leveraging cloud computing and AI technology, we aim to enhance data analysis capabilities and create an environment that supports more advanced decision-making.
DX Implementation Case Studies
Earning the 2023 CRM Best Practice Award.
Our DX initiatives to drive digital transformation in sales activities were recognized.

DX Related Major Awards and Media Coverage
Awards | August 2023 | Japan CRM Association CRM Best Practice Award The CRM Best Practice Award is organized by the Japan CRM Association to recognize companies, organizations, and municipalities that have achieved results through customer-centric management (CCRM). |
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August 2023 | Salesforce SFUF CUP Large Enterprise Division Winner The largest annual event by Salesforce Japan Co., Ltd., held to promote further utilization of Salesforce by sharing outstanding implementation cases among Salesforce users. |
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Media Coverage | December 15, 2023 | SalesZine "Sharing Sales Information Timely! Achieving an 11% Increase in Closing Rate with Takara Standard's SFA Utilization and Sales Reform" |
October 17, 2023 | TECH.ASCII.jp "Achieving Record Sales During the Pandemic! Takara Standard Realizes Data-Driven Sales with Salesforce" |